No. 01 — ABOUT

Software for small businesses, built on two decades of practice.

ACaruso is a platform for small businesses — website, email, leads, chat and payments in one place, instead of a dozen disconnected tools.

It’s built on twenty years of strategy, design and engineering practice — the same craft big companies pay for, packaged so a small business can just switch it on.

The goal is simple: give growing businesses serious technology without the cost, complexity or endless projects that usually come with it.

PLANEJAMENTODESIGNDESENVOLVIMENTOstrategydesignengineering
FIG.Triad of disciplines

Three disciplines, one process.

Three areas in an interdependent structure. Each discipline informs the others.

PLANNING — diagnosis, strategy and direction
DESIGN — identity, interface and visual language
DEVELOPMENT — product, software and implementation

Areas of practice.

SEVEN LINES OF WORK
No. 02 · PROFESSIONAL PRACTICE

Planning, design and engineering — software, data and artificial intelligence.

01 Strategic planning Diagnosis, positioning, business plans and long-term direction for companies and institutions. since 2003
02 UX Design User research, journey mapping, flow prototyping and interaction diagrams — projects centred on how people actually use systems. since 2005
03 Information architecture. Content structuring, navigation design and taxonomies for digital products — systems that organise complex information clearly and accessibly. since 2010
04 Software engineering. Architecture and implementation of digital products — web, APIs and back-ends — with a focus on maintainability, observability and small teams. since 2010
05 Data engineering. Pipelines, dimensional modeling, analytical platforms and governance — from ingestion to business consumption. since 2017
06 Artificial intelligence. Applied AI systems with LLMs, RAG, agents and predictive models — from prototype to operation, with evaluation and cost under control. since 2022
07 Consulting & mentoring. Advising founders, leaders and teams on product, brand, data and technology decisions. since 2015